Branding for banks and financial companies
Braind builds brand identities, campaigns and digital experiences for banks and financial companies in Armenia. Our clients in the sector include Evocabank, IDBank and Idram.
What banking and finance brands need to get right
Trust at national scale
A bank speaks to everyone, from first-time savers to businesses. The identity has to feel safe without feeling old.
From branch to app
Cards, branches, the app and ads must look like one bank, in Armenian, Russian and English.
Clear about money
Rates, fees and conditions have to be readable and compliant in every campaign.
Banking and finance work
Also named among Braind’s clients IDBank, Idram
Services for banking and finance
All servicesBrand identity
Logo, type, colour and imagery designed as one system, recognisable from a business card to a billboard.
Rebranding
Change what holds the brand back and keep the recognition it has earned.
Brand campaigns
Launch and repositioning campaigns built to be remembered, not just seen.
Performance advertising
Paid search and social ads tested and optimised against leads and sales, not likes.
Common questions
Has Braind worked with banks in Armenia?
Yes. Braind’s portfolio includes Evocabank, and Braind names IDBank and Idram among its clients.
Does Braind handle rebranding for financial companies?
Yes. Rebranding covers strategy, the new identity and the rollout across branches, cards, digital channels and campaigns.
Can Braind run performance campaigns for a bank?
Yes. Braind’s marketing division plans and runs campaigns, including performance advertising.
