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Branding · Brand campaigns

Introduce your brand with a campaign people remember

A new or renewed brand does not explain itself. Without a launch, customers may not notice the change or understand why it matters, and the investment in strategy and identity goes unseen. A brand campaign tells the story behind the brand and builds the awareness that later sales activity depends on.

Approach

How we work on brand campaigns

  1. Find the story

    We distil the brand strategy into a single idea worth telling: what has changed, what the brand believes or why it exists.

  2. Develop the platform

    We turn the idea into a campaign platform with a line, a visual language and a tone that can run for longer than one burst.

  3. Plan the channels

    We choose where the campaign should appear, from outdoor and print to film and social, based on where your audience will notice it.

  4. Produce and launch

    We produce the assets for each channel and coordinate the launch so the brand appears consistently everywhere at once.

Deliverables

What the work typically includes

  • Campaign idea and creative platform
  • Campaign line and key visual
  • Brand film or manifesto script
  • Outdoor, print and digital executions
  • Social launch content
  • Channel plan for the launch

Relevant work

Branding work
All services

Talk to us about brand campaigns.