An identity system, not just a logo
A logo on its own rarely makes a brand recognisable. What people remember is consistency: the same type, colour, imagery and tone showing up across every screen, document and shopfront. Brand identity design builds that system so it holds together as the business grows.
How we work on brand identity
Start from the strategy
Every visual choice traces back to the positioning and personality, so the identity expresses something specific rather than following a trend.
Explore directions
We develop distinct creative routes and show each one applied, not in isolation, so you can judge how it will work in practice.
Build the system
The chosen route is developed into a full toolkit: logo variants, type, colour, graphic elements, photography and iconography style.
Prove it in use
We apply the system to your real touchpoints and refine it until it works at every size and in every medium you need.
What the work typically includes
- Logo and logo variants
- Typography system
- Colour palette for print and screen
- Graphic elements and patterns
- Photography and illustration direction
- Iconography style
- Key applications such as stationery, signage and social templates
- Master artwork files
Relevant work
Branding work
Related services
All servicesBrand strategy
Who you serve, why you’re different and what you promise, settled before a single logo is drawn.
Brand guidelines
Your brand rules and files in a Braindbook®: web-based guidelines that stay current and searchable.
Packaging design
Packaging that gets found on a crowded shelf, explains the product in seconds and prints right every time.
