Product packaging is one of the main branding tools, through which the target consumer visually gets acquainted with the product and forms the corresponding opinion. Packaging design includes basic information that allows the consumer to evaluate the content of the product and its benefits. Consequently, the appearance and packaging play an important role, influencing the final choice of a consumer.
The main stages of the packaging design:
• Exploration of the international and national market, carried out in the framework of approaches and directions of product packaging
• Review of the best sample. At this stage, the type and volume of packaging, colors, materials and consumer perception are taken into account.
• Choosing the right packaging or container.
• Determining the main distinguishing features using graphic images and colors, as a result of which a consumer can distinguish the product from the similar one.
• Food Styling