Z&A Stores

The project

Z&A is one of the largest luxury retail groups in the region. Braind led the rebrand of Z&A Stores, with an identity made to stand beside the international fashion houses the group works with.

The identity

A refined Z&A wordmark sits over STORES in widely spaced capitals. Beside it, a winged Pegasus gives the brand movement and a sense of ascent, and it keeps its detail even as a small foil stamp.

Materials

The palette is black, gold and natural texture. It carries from matt black shopping bags with an embossed logo to gold-foiled envelopes and canvas totes.

Partner campaigns

The system includes a co-branding layout for partner brands. Z&A × Ralph Lauren collection cards and Z&A × Zegna editorial spreads give both names their place.

For the launch, the Pegasus turns in gold between two words: new era.