Part five Reference appendices

Part five · Reference appendices

The records that change on their own schedule.

Trademark and rights, legal and platform notes, owners, versions and FAQ.

24 Trademark and rights
25 Legal and platform notes
26 Owners, quality and versions
27 FAQ and contact

Legal and platform notes change. Each one shows the date it was checked, and none of it is legal advice: confirm with counsel before filing, printing a sign or launching a campaign.

Reference appendices

Trademark and rights

Partly documented

The name and the logo are Braind’s most valuable assets. Register them, use them correctly and keep the evidence.

Registration

Mark: BRAIND
Number: No. 20200191
Filed: 05.02.2020
Valid to: 05.02.2030
Owner: Braind LLC
Classes: 35 and 42
Protected colours: Black and blue

Use the ® with the wordmark and the symbol at every size. It is part of both logo files.

Protection

Trademark protection in Armenia is governed by the Law on Trademarks of the Republic of Armenia.

RegistrationAn application to Armenia’s Intellectual Property Agency is examined, published for objections, then registered.
Duration10 years from filing, renewable for further 10-year periods.
EnforcementCivil, administrative or criminal action against infringement, with injunctions, damages and seizure of counterfeits.
InternationalArmenia is part of the Madrid System: one WIPO application can extend protection to other countries.

Filing checklist

For a new name, product, or a new country.

01Identify the owner
02Define territories and goods or services
03Search identical and similar marks
04Check Armenian, Latin and transliterated forms
05Choose word mark, logo or both
06Prepare the application and class list
07File and pay the fees
08Track examination, publication and objections
09Keep the certificate
10Renew, monitor and keep evidence of use

Rights register

Partly documented

Who owns each brand asset and what we may do with it.

Asset	Owner	Status
BRAIND® word and logo	Braind LLC	Registered in Armenia to 05.02.2030
Braind Sans	Braind	Proprietary; shared under licence on request
Nohemi	Third-party foundry	Licence terms to record To be added
Roboto	Google	Open licence (Apache 2.0)
Mardoto	Third-party	Licence and files to record To be added
Team and studio photography	To record	Model releases to collect To be added
Client work images	Clients	Show only with client agreement
Domains braind.am, braind.ca	To record	Renewal dates to record To be added

Reference appendices

Legal and platform notes

Draft for approval

As researched on 18 October 2026. Verify with counsel before use.

Advertising in Armenia

Advertising language

Armenia’s Law on Advertising requires advertising in Armenian. Foreign-language text may accompany it under rules on size and prominence. A registered foreign-language trademark may appear as registered; that is not permission for an all-English advertisement.

Outdoor advertising

The outdoor-advertising provisions changed with an amendment effective 30 August 2026. Community rules set placement conditions, and permits are still required.

Yerevan consumer-information signs

Clause 139 of Yerevan’s consolidated rules limits this specific sign category to 0.40 m high × 0.60 m long. It is not a limit for all storefront branding.

Signs on an architectural frieze

Clause 131: up to 70% of the frieze height and no more than 0.20 m projection.

0.60 m0.40 m

Clause 139 · consumer-information sign

70%

Clause 131 · up to 70% of the frieze, 0.20 m projection

Sign matrix · fill in per location

Sign category	Applicable clause	Size and placement	Approvals	Documents	Responsible person	Review date
Consumer-information sign	Yerevan rules, clause 139	Up to 0.40 m × 0.60 m	To confirm	To confirm	To assign	Before each install
Sign on an architectural frieze	Yerevan rules, clause 131	Up to 70% of frieze height, 0.20 m projection	To confirm	To confirm	To assign	Before each install
Outdoor advertising	Law on Advertising, as amended 30 Aug 2026	Community placement rules; permit required	Permit	To confirm	To assign	Before each campaign

Platform specifications

Platforms change sizes without notice. Check each one before a campaign and update the date.

Platform	Item	Rule	Checked
Instagram	Profile picture	Shown as a circle; keep the symbol centred inside the inner 80%	Verify
Instagram	Reels and stories	9:16 vertical; keep text out of the top and bottom interface areas	Verify
Instagram	Feed grid	Posts are previewed cropped in the profile grid; keep titles central	Verify
TikTok	Video	9:16 vertical with sound; captions inside the safe area	Verify
LinkedIn	Page cover	Wide banner, logo cropped on mobile; keep text centred	Verify
Facebook	Cover	Crops differently on desktop and mobile; keep the logo central	Verify

Reference appendices

Owners, quality and versions

Draft for approval

A guideline nobody owns goes out of date. Each area has one owner who approves changes and exceptions.

Owners

Strategy, messaging, claimsFounder & CEO

Approves: Positioning, new claims, exceptions

Visual identity and assetsDesign lead

Approves: New assets, templates, production files

Voice and translationContent lead

Approves: Copy, Armenian, English and Russian versions

Social and communitySocial media manager

Approves: Posts, replies, moderation

Digital and design systemProduct/web lead

Approves: Tokens, components, accessibility

AI kitFounder & CEO with content lead

Approves: Master instructions, model changes

Legal, trademark, rightsFounder & CEO with legal counsel

Approves: Filings, licences, signage permits

Roles, not names. Braind assigns a person to each role.

Quality checklists

Five quick checks before anything goes out.

Social post

Template and safe zone
One accent
Caption voice
Alt text
Owner approval

Presentation

108px margins
Blue only through the logo on content slides
Client names uppercase
Facts approved

Print

Printer profile and bleed
Hard proof signed
Pantone or CMYK values
No font files sent

Web page

Contrast and keyboard
Real states
Metadata
Armenian and English checked

AI output

Facts traced
Red lines respected
Missing information flagged
Human approval logged

Exceptions and reviews

Asking for an exception

Describe the rule and why it doesn’t fit
Propose the alternative
Owner approves or declines in writing
Log the exception with an end date

Review the book when

New service or product
Change in positioning
New platform or format
Change in law or platform rules
New AI model in use
Every six months regardless

Version history

Version 2.0 draftPublished 18 Oct 2026Next review 18 Apr 2027Owner Founder & CEO, Braind

2.0 draft18 Oct 2026
Restructured as a brand operating system in five parts; drafts added for approval.
1.118 Oct 2026
Web Braindbook: logo playground, type tester, contrast, applications, trademark and FAQ.
1.0Oct 2024
Braindbook published (design system source).

Reference appendices

FAQ and contact

The short version, and who to ask.

Before you publish

A summary of the rules above. Tick through it for any new material.

The logo file matches the ground: blue or black on paper and light accents, white on blue, the gradient and photos.
One “b” of clear space on every side, and at least 30px tall (never below 15px).
The ® is present on the wordmark and the symbol.
Text on paper is Jet Black, text on blue is On Blue. No grey text.
One accent colour per layout, and none on proposal slides.
Braind Sans or the approved web fonts only; uppercase only on covers and client names.
No exclamation marks, no emoji, “we” as the voice.
Slides keep the 108px margin, square photos and circular portraits, with no shadows.

Questions

What are brand guidelines?

A set of rules and standards for how the brand is represented across media: the logo, colour, typography, imagery and tone of voice.

Why are brand guidelines important?

Consistency builds trust and recognition. Following the same rules keeps Braind recognisable and professional on every platform and material.

How should I use the logo?

Use the correct file for the ground, keep the clear space and minimum size, and never distort, stretch or alter it. See Logo and Clear space and usage.

What are the approved colour codes?

Braind Blue is HEX #0159FF, RGB 1 89 255, CMYK 86 67 0 0, Pantone 18-3945. Every code in the Colour section can be copied, and the same values apply in digital and print.

Can I create new marketing materials without following the guidelines?

No. All marketing materials follow these guidelines, so every representation of the brand stays consistent.

What fonts are part of the brand identity?

Braind Sans is the brand family and Nohemi sets web headlines. Don’t substitute other fonts in brand material: it dilutes the identity. Font files are licensed and shared on request.

Can I modify the brand’s visual elements?

Changes to the logo, colours or typography, including recolouring or adding effects, need approval from Braind’s brand management.

What if I’m unsure how to apply the guidelines?

Ask Braind’s team. It is better to ask than to guess.

Are there templates for marketing materials?

Yes: templates for presentations, brochures and social posts follow these guidelines. They are listed under Downloads as they are approved.

Who can I contact for help?

The Braind team: (+374) 11 555 288 or info@braind.am.

Contact

Not sure how to apply a rule? Ask Braind’s team. It is better to ask than to guess.

(+374) 11 555 288 info@braind.am