Brands with a reason to exist
People choose what they understand and remember. Our branding work decides what a business stands for, then makes it impossible to mistake: a name, an identity, packaging and a website that all say the same thing.
We start with strategy: who you serve, why you are different and what you promise. From there we create names, identity systems, packaging, websites and launch campaigns that carry that position wherever customers meet you.
Then we make the brand easy to live with. Every identity comes with guidelines in a Braindbook®, our web-based brand guidelines, so your team and suppliers apply it correctly long after launch. Braind has done this work from Yerevan since 2011, and from Toronto too.
Branding services
Brand strategy
Who you serve, why you’re different and what you promise, settled before a single logo is drawn.
Naming
Names that are easy to say in Armenian, English and Russian, and that you can actually register.
Brand identity
Logo, type, colour and imagery designed as one system, recognisable from a business card to a billboard.
Packaging design
Packaging that gets found on a crowded shelf, explains the product in seconds and prints right every time.
Brand guidelines
Your brand rules and files in a Braindbook®: web-based guidelines that stay current and searchable.
Rebranding
Change what holds the brand back and keep the recognition it has earned.
Web design & development
Fast, accessible websites that explain the offer clearly and turn visitors into enquiries.
Brand campaigns
Launch and repositioning campaigns built to be remembered, not just seen.
