Sweet Dreams Cakes

Client: Sweet Dreams

Country: Armenia

Year: 2018

Color Scheme:

When last year the Black Friday madness was reaching its peak we also got into this affair. But instead of buying staff that you probably don’t need we decided to be on the sellers’ side. So we made an unbelievable offer on social media that said “Get a logo by Braind for 99,999 AMD in 72 hours”. The only rule and our favorite part was that the client could make no changes after receiving the logo. Sounds like a designers’ dream, ha? We got six design briefs and delivered the logos right in deadline. And then realized we had six success cases in three days. The feedback from all six clients were more than positive. How it happened? Because in the briefs we had all the information we needed; no edits were made by the clients and no deadlines were missed. See, design miracles happen!!!

When it comes the time to play with sweet-tooth’s nerves and catch their eye we start playing with the associations. So what can make us fall in sweet dreams? The spinning peg-top. Haven’t you stared on the peg-top when playing and lost yourself to the other reality of your thoughts? We have. So we created the logo and the pattern that would look like the realities where you get either while watching peg-top or after eating too much sweets.    

Art Director & Designer

Eduard Kankanyan

Graphic designer

Anush Aleksanyan

Project manager

Masha Hayrapetyan

Copywriter

Masha Hayrapetyan

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