When naming the product line we considered the main most important characteristics of the product and came up with the German word “stark” meaning “strong”. The final version of the logo was created to be simple, symbolic and meaningful. It depicts three geometric figures standing there for the window layers colored in three shades of brand blue.
As for the web design of Stark we thought of the construction as a convenient tool for a buyer to get acquainted with the assortment offered and make a decision. So we used our experience and followed the web designing trends to make the platform look professional, up-to-date and user-friendly. The website comes in Armenian, English and Russian considering the potential market geography and the potential buyers.
We hope that Stark will use the website to the maximum by getting a large auditorium of consumers that came from the website.