The challenge was creating a logo for an Artistic Theater which is named after Mher Mkrtchyan, a great artist who was very famous and loved by every Armenian person. So the logo of the theater must have been created in a way that would express all the warmth that Mher Mkrtchyan had inside both as a person and an artist. The inspiration we needed was found in Mher Mkrtchyan’s facial features, which became the base for creating a minimalistic logo. We made it with simple and clear outlines that depict the face of the artist and the theater at the same time to make the logo as cognizable and familiar as Mher Mkrtchyan was himself.
Art Director: Eduard Kankanyan
Designer: Eduard Kankanyan, Alexandr Hovhannisyan
Project Manager: Karen Babajanyan