Client: Jacobs Kitchen
The rise of food delivery gave birth to an entirely new concept: the dark kitchen. Dark kitchens are also known as virtual kitchens, cloud kitchens, ghost kitchens or delivery-only restaurants. While we may use different names to refer to the dark kitchen, the concept remains the same: these kitchens sell meals exclusively through delivery. So this was what we had to concentrate on when thinking on the concept of branding and packaging for the first dark kitchen in Armenia, Jacobs Kitchen. But the hint that made the designers bring up the idea we got from the client when he said every person that would like to see how well equipped and perfectly clean is our kitchen, can just come and see it through transparent glass walls. So we imagined that there is always a slit through which you can see the dark kitchen and brought it to the branding with a bold red line and into the packaging with actual slits on delivery packages.