The creative inspiration for the full branding of INIT, Institute of Innovative Technologies, was found in the purpose of the very organization. INIT aims at teaching and spreading the knowledge on nanotechnologies and many other innovations among youngster. With this organization we used a truly smart, almost nano approach in design.
The font was created specifically for this brand. During the creation of the font we used circular shapes, in order to preserve the integrity of style.
We created a design that was flexible enough to play with the elements and as a result get catchy and differing patterns.
We worked on each detail to make the brand more fascinating and useful.
We created a logo that will not lose its unique look both with graphic elements and without.
Art Director: Alexandr Hovhannisyan
Designer: Alexandr Hovhannisyan
Project Manager: Karen Babajanyan, Masha Hayrapetyan
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