Client: Impact Aim
When it comes to the branding of firms aiming to make impact and better business environment we apply to simplicity and minimalism in design. So for the first venture accelerator in Armenia ImpactAim we chose combination of business blue, imposing violet and two maim colors associated with environment green and yellow. Going even deeper you could think of the connection to the green economy and the preservation of the environment, trendy topics in the list of the most significant challenges of the 21st century. Looking at the each element of the logo separately and the whole image one can feel the motion into the core and see the reflection of the impact.