IDram Rebranding

Client: IDram

Country: Armenia

Year: 2018

Color Scheme:

A new digital platform is created by IDram in collaboration with IDBank. That is why these two brand new corporate identites are on the same line. Providing payment system services to the people in Armenia for many years and caring for each customer Idram needed to have reflected this point also in branding. The three triangular curves that form the basis of the logo of IDram symbolize the uniqueness of a person through the fingerprint image and emphasize the individual approach of the payment system to each customer. The new 3 colours of the brand are: white as the symbol of open and transparent system; grey as the symbol of personality and innovation and orange as the symbol of progress, youth and new approaches.

Art Director

Eduard Kankanyan

Graphic designer

Anush Aleksanyan

Project manager

Masha Hayrapetyan

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