Client: Dublin Best Fries
What’s more green and conservative than Ireland. Not that much, huh? Maybe only their unconventional love of potato chips. We dug deeper to know more about the history, nature, landscapes, architecture, culture and symbols of Ireland. We fell in love with this brand green, this strong nation and the castle towers. So we created the logo also in the best traditions to be Irish, consistent and recognizable. In the logo the castle tower and the iconic packaging of fries were combined and details like flying birds above it were added to be complete.