Dragsman Branding

Client: Dragsman Concrete Producing Company

Country: Armenia

Year: 2018

For Dragsman, one of the biggest producers of concrete in Armenia, we created the logo and the whole brand concept which was summed up in the slogan we came up with “foundation of foundations” (translated from Armenian). This statement matches the company values and operation system literally and figuratively. We constructed the logo with three transparent cubes which stand there for the layers of concrete poured to create a solid foundation for centuries.

Creative Director & Designer

Eduard Kankanyan

Branding Director

Karen Babajanyan

Graphic Designer

Narek Asryan

Graphic Designer

Shushan Gevorgyan

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