Chebeaugue Spring Water

Client: Chebeaugue

Country: Armenia

Year: 2018

When last year the Black Friday madness was reaching its peak we also got into this affair. But instead of buying staff that you probably don’t need we decided to be on the sellers’ side. So we made an unbelievable offer on social media that said “Get a logo by Braind for 99,999 AMD in 72 hours”. The only rule and our favorite part was that the client could make no changes after receiving the logo. Sounds like a designers’ dream, ha? We got six design briefs and delivered the logos right in deadline. And then realized we had six success cases in three days. The feedback from all six clients were more than positive. How it h appened? Because in the briefs we had all the information we needed; no edits were made by the clients and no deadlines were missed. See, design miracles happen!!!

Chbeauge is a brand new spring water producing company that sought for the logo. What you think of first when you imagine natural water sources high in the mountains of Armenia? It can surely be the ice water of 100% purity and that comforting sound of the stream. So we used three elements for logo design: the letter “C” of Chebeague, the fountain and the snowflake. All these three compiled create Armenian alike ornament that now will serve the company.

Art Director & Designer

Eduard Kankanyan

Graphic designer

Anush Aleksanyan

Project manager

Masha Hayrapetyan

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