The challenge was to create a logo for BSC Business Support Center and do the rebranding of the company. As BSC is a management consulting and training company the color palette and corporate style was decided to be discreet to make the company image match its sphere of activities. Therefore the main colors are blue, black and white which were chosen to show the experience and the position the company has in the market. The basic element of the logo is the letter “S” presented as the link symbol, a well-known symbol in business. This symbol was used to associate the logo and the company itself as a connecting link for the companies and their success.
Company website: www.bsc.am
Art Director: Eduard Kankanyan
Designer: Alexandr Hovhannisyan
Project Manager: Karen Babajanyan