Client: Ayb Educational Foundation
When it comes to any annual report the challenge is to make it much better than the previous one was and truly outstanding among all the others. But in case of Ayb there was another big challenge. It was reflecting all the bold brightness that is brought to life by AYB Foundation. All of the numerous events, lifechanging scholarships, memorable speeches and meetings with successful people who inspire, were to somehow be touched in this report.
So the main clue to defining the concept became that “bold brightness”.