The challenge was to do the whole branding for Tsirani Home restaurant, which this time has been planned to be opened in the center of Yerevan. As before we have rebranded Tsirani Garden Restaurant in Arinj, the concept and idea of the new one started to develop as the nice extension of already well-loved restaurant in Armenia.
The idea of the restaurant brand division on two directions: Home and Garden was one of the founding moments in the creation of the new logo and the entire restaurant image. Coziness, Armenian flavor, hospitality and delicious food - these are the main criteria, which Tsirani Garden has and which we transferred to Tsirani Home with a touch of urban elements. The new logo includes already known birds along with new lanterns ones can find in old streets of Yerevan.
After the logo creation the common image and design began to establish. We created the design of each required detail, which to some extent will be used or exposed to the eyes of visitors. The labels of products, souvenirs, cards, napkins, curtains, tablecloths – everything that can be touched or seen. Exclusive font for the restaurant has been created. Particular attention is paid to the workers’ uniform. Beautiful combination of brown leather, dark gray material along with logo harmoniously create a stylish image of a waiter.
Company website: www.tsiranicomplex.am
Art Director: Eduard Kankanyan
Designer: Alexandr Hovhannisyan
Project Manager: Karen Babajanyan, Christina Arutyunova