The challenge was to create a logo, packaging design and do the branding for silver accessorizes collection by popular Armenian singer Sirusho. The inspiration for creating these accessories Sirusho we found in her video clip “Pregomesh” which is screened in the very unique and old Armenian style. So the accessories also aim reminding people ancient Armenian beauty coming from the very roots. This pushed us to use a pattern from the old traditional Armenian carpet as the basic element for “Pregomesh” logo, which became ground for developing the corporate style and adapting it on various promo materials.
Company website: www.pregomesh.com
Art Director: Eduard Kankanyan
Designer: Eduard Kankanyan
Project Manager: Karen Babajanyan