Strong, brave, BOLD. These are the the characteristics that describe our customers. We were to create the concept and packaging of fully handcrafted beard care products line for that brave customers.
In the base of the concept laid the naming that we got immediately after the whole idea and the products were presented to us with passion and strong love by the brand owners. Name “Bold” also did dictated massive, brutal, weighty style. The main colors are classy and trendy black and white which are complemented with other bright colors that differentiate the product types and flavors from each other.
The logo every real man would appreciate is the writing “Bold” that has the symbol of masculinity instead of letter “O”. So we took “Bold” and put in the frame which bind all the elements and finalized the image. We made the second element of the logo, word “men”, smaller and moved it to the second framed cell to keep bold accent on “BOLD”.
As you could already notice the core design is reflected in the packaging of the products such like the beard oils, balms, shampoos, soaps and special combs for beard.
Art Director: Eduard Kankanyan
Designer: Alexandr Hovhannisyan
Project Manager: Christina Arutyunova, Masha Hayrapetyan