We are like minded individuals and are together in a room where ideas, fresh thoughts, brands and solutions intended for difficult situations are produced. Our company was established in 2011 August, and we have forgotten the exact day of establishment… Before gaining legal status we have gained clear status within previous 8 years in our minds and have been trying to explore business secrets and peculiarities. Still in student years we were moving against the wind that brought us the place where we sit now. We have been trying to catch us up and do our best as otherwise it is not possible to produce quality goods.
What we create
We create brands, ideas and new approaches of business management that are justified by researches and become clear business tools. Intangible goods that are drafted at our laboratory goes for sale when the customer by the own experience is convinced in the necessity and trusts us. And in case of confidence all initiatives and business ideas remain ceased.
How we create
Everything has its clear logic and timetable. De do not sell solutions that are already outdated and do not work. We try to speak as laconic and pregnant as possible. We listen to our consumers to the end even if we know what will be the next idea. We study each customer’s preferences, style and ideology and try to find their real demands.
Who are our beneficiaries?
All those who think like us and rely on our experience.
Inter Dance Dancing Studio
logo design
New Flag of Armenia
design concept
Dalma
http://www.dalma.am
market research / consumer research / branding
Karabakh Movement 25th Anniversary Logo
logo design
ASUE
http://www.asue.com
rebranding /brand investment in the company / trademark registration / web development
Aim of brand creation In today’s business conditions without creation and management if brands it is not possible to compete at the market and maintain stabile position. By clear management of brand is conditioned sustainability and competitive advantage of your business without which positioning and efficient management becomes impossible. Today we create trademarks that tomorrow become real brands.
Why is naming important? Name of a company is one of the most important assets of brand that gives opportunity to pass the consumer essence and values of brand in extremely short and clear way. The names bears ultimate load communication with consumer. That is why correct and professional choice of name is extremely important and will give opportunity to your business to differ at the market. Attached to the each name we provide information on existence of copyright in Armenia.
How to register? Trademark is one of the most important elements of your brand that provides cogitation of the brand and customer loyalty. That is the reason why legal protection of your trademark is extremely important. The registration according to legislative norms at the Intellectual Property Agency of the Republic of Armenia supposes completion of various bids and applications and clear knowledge of the law which is a rather difficult and boring procedure. That is why you have us to do everything for you.
States, cities and places are competition with each other in their history, infrastructures, human capital and opportunities of effective business establishment. Area branding is a long term and complicated process during which both national specifications and traditions, and political stability and government policy, and geographical position and human potential are considered. This is a process the realization of which becomes possible only in conditions of involvement of all beneficiaries and in case of political will. We know the importance and implementation methods of are branding but without mutual confidence and political promotion it will not be possible to implement it.
Brands are phenomena that lose their modernity and power from time to time. At that time need rises to revaluate it newly and to give new breath. Rebranding becomes inevitable that benefits expected from the brand and market share decrease.
Constant position of your company at the market depends on the strategy of brand promotion. As a result of correct marketing strategy and right selection of promotion tools companies gain their honor and customer’s loyalty.
Marketing research is considered the core of development of a modern organization. In order to set clear goals for the organization it is important to clarify in what situation the organization is at the moment. Only in that case it is possible to make conscious steps that will cause desired results and will justify investor’s expectations.
Focus group is a qualitative method of marketing researches that is implemented by group query. It gives opportunity to have deeper notion on the researched object. Number of asked people usually is from 7 to 10 who do know each other and have not have any contacts before. The query is implemented in a special equipped auditorium under control of a psychologist.
Usually brandbook is perceived as a booklet about the application of corporate style. In reality besides the corporate style and visual standards it includes comprehensive information on essence of brand, ideology, values and corporate elements and a guide for all people who somehow have something in general with your brand.
Corporate style is combination of the best sides and advantages of your company that has been thought in detail and designed with the best taste. It makes your brand complete and fosters the formation of customer loyalty.
The first things your customers notice at your website or ads or just looking through your booklet are trade style and company’s logo. The logo is just the face of your organization. If it is imperfect or there isn’t a logo it will not be noticed by customers and it of course, will have its influence on the decision making during purchase.
A professionally designed packaging and packing help to get the attention at the show-case of your store. A correctly packed package should pass to the potential customer the main consumer advantages of your good and emphasize the values of brand. If you feel to lose your position at the market even by offering competitive quality it is time to think of changing the packing design.
Do you need just a nice visit card on the web or a web site that will be one of the essential elements of your brand will raise customer loyalty, provide with necessary information and finally will ensure income? We offer all kinds of services of web design regarding design, application and promotion.
If you do not advertise yourself no one will know about you. If the ideology of brand has found its incarnation you should tell the customer about it engendering some associations and feelings. Efficiently fetching the values of your brand to the target group is only possible in case of a correct built and elaborated advertisement.
It seems that during the shopping consumers are lead by their preferences. In reality everything happens in the level of subconscious. Correct assortment of goods, enlightenment of the shopping mall and interior have their influence on buying orientation of consumers. Your good is noticed at the sow-case only in case of following the rules of correct and appropriate arrangement.
A necessary prerequisite for creation and efficient management of a brand is the process of investment. Very often though the brand is created various obstacles arise during the investment and influence on further development of the brand. That is why the stage of brand investment is considered a difficult advisory work that requires permanent professional work.
Neuromarketing
Influence on a human being's conscious via five senses may seriously impact on sales. By five senses – sight, hearing, smell, taste and touch the consumer perceives changes and the surrounding. During production and selling-out of products and services all five senses of a human being are considered that gives the opportunity of managing consumer's wishes. Application of nauromarketing in today's business environment has become necessity due to which increases a man's excitement and broadens boundaries of brand perception.
