By Yeva Voskanyan, Masha Hayrapetyan | 27 June, 2016
Awesome party drink you will love to hook up with.
Bright and funny, cheeky and tricky, Hookup is a fruity alcoholic beverage produced by Proshyan Brandy Factory and designed by us. Inspired by lifestyle of Yerevan, its popular culture and youngsters, we did packaging design in psychedelic doodle art style which makes this cocktail not only a drink, but also an attribute of clubs and parties.
As far as Hookup is a youth-orientated beverage, we asked three different photographers to choose one of three flavors and depict the mood prevailing among youngsters and clubbers with Hookup cocktail. They got inspired by people chilling in clubs and hanging out at parties, street culture with bikes, uptown landscapes and old buildings. They all are different people from different gathering, yet they share the same love for mood-boosting Hookup!
Lon states that Hookup cocktail perfectly matches the Armenian young people. Stylish, easy-going and attractive - these are the words he uses to describe both of them.
Sona Mkrtchyan got inspired by Hookup itself; as for her, the youngsters of Yerevan are stylish and funky as doodle art and playful and catchy as the phrase “hook up”.
For Lilit Ghazaryan the main feature of youth of Yerevan was the nonchalant and joyful mood among young and daring people.
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