Armenia Travel Rebranding

By Masha Hayrapetyan | 20 April, 2016

հայերեն տարբերակ

 

"Armenia Travel” travel agency is one of the pioneers of incoming tourism in Armenia with a new customer orientated approach towards service and quality. The mission of Armenia Travel is not only to attract tourists to Armenia, but also to give them a real experience of our country, with all its traditions, values and unique spirit. The agency was founded in 1996. Last year they applied to Braind for rebranding toward their 20th anniversary in 2016. We took into account all the features and peculiarities of the oldest player in this industry while thinking on new brand and logo.

New logo was thought to reflect the company’s main activity of promotion and realization of incoming tourism in Armenia that the company emphasizes, and its continuous movement toward new achievements in the field. Accordingly, we created a logo that depicts three significant elements that would talk for themselves. You can see the ribbon colored like Armenian flag and outlined like Ararat Holy Mountain. Moreover, you can notice that both ends of the ribbon are strived forward as the company does for 20 years.

And now the company continues operating with its new corporate design and making new offers to attract more people who would like to visit Armenia and know more about it. 

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Type: Branding, Design, Case Study

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